Godaddy is looking to hire Search manager for it's Gurgaon Location;
Responsibilities
Responsibilities
- Managing an expansive keyword portfolio on multiple search engine platforms
- Driving customer acquisitions and revenue via paid search engine keyword placements
- Planning and developing search marketing recommendations and media plans
- Understanding of URL parameters to ensure accurate tracking and reporting
- Bid management (manual and via 3rd party tools) to manipulate ad placement for optimal performance
- Account budgeting, pacing and forecasting
- Testing multiple keywords, creative ads and landing pages in order to identify the most effective ad placements and messaging
- Measure and report performance for all campaigns, tests and initiatives
- Identify trends and insights, optimize spend and performance based on these findings
- Recommending new test plans, strategies and offers based on the current market status and competition
- Contributing to other digital marketing channels as needed
- Managing relationships with market leader, search platform and tool vendors
- Other initiatives/projects as needed
- Bachelor's Degree (or equivalent) in Marketing or related field.
- Minimum of 3 years marketing experience
- 3+ years search marketing experience
- Ability to achieve specific results from little direction
- Knowledge of ecommerce and internet-based business models
- Experience evaluating creative messages, analyzing results and optimizing campaigns
- Knowledge of Search Engine Organic Optimization strategies a plus
- Advanced MSFT Office skills
- Excellent verbal and written communications skills
- Candidate must have strong analytical skills, be detail oriented and a self-starter. Apply Here
