Godaddy - Search manager - Gurgaon Location

Godaddy is looking to hire Search manager for it's Gurgaon Location;

Responsibilities

• Managing an expansive keyword portfolio on multiple search engine platforms
• Driving customer acquisitions and revenue via paid search engine keyword placements
• Planning and developing search marketing recommendations and media plans
• Understanding of URL parameters to ensure accurate tracking and reporting
• Bid management (manual and via 3rd party tools) to manipulate ad placement for optimal performance
• Account budgeting, pacing and forecasting
• Testing multiple keywords, creative ads and landing pages in order to identify the most effective ad placements and messaging
• Measure and report performance for all campaigns, tests and initiatives
• Identify trends and insights, optimize spend and performance based on these findings
• Recommending new test plans, strategies and offers based on the current market status and competition
• Contributing to other digital marketing channels as needed
• Managing relationships with market leader, search platform and tool vendors
• Other initiatives/projects as needed

Requirements

• Bachelor's Degree (or equivalent) in Marketing or related field.
• Minimum of 3 years marketing experience
• 3+ years search marketing experience
• Ability to achieve specific results from little direction
• Knowledge of ecommerce and internet-based business models
• Experience evaluating creative messages, analyzing results and optimizing campaigns
• Knowledge of Search Engine Organic Optimization strategies a plus
• Advanced MSFT Office skills
• Excellent verbal and written communications skills
• Candidate must have strong analytical skills, be detail oriented and a self-starter. Apply Here
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