Job responsibilities:

To manage and Lead team of SEM members and get the performance out of assigned campaigns.
Achieve a targeted CPA for all Ads spend on a daily basis
Create Strategies & SEM plan on Monthly, Quarterly and Yearly basis.
Analyze Account performance on daily/weekly/monthly level & ensure optimal campaign performance. Create SEM working plan, assign task and take full responsibility of assigned campaigns.
Analyze Clicks and Conversion data, ad expenses and CPA
Prepare exclusive management report and discuss the progress plan with Team about account changes, suggestions, working plan etc.
Finding the most effective landing pages and advising on possible improvements
Creating multiple adverts and split testing across multiple advert group Ad-Copy Testing (AB-Testing)
Strong knowldge of Campaign Optimization and Bid management
Preparation of management reports
Managing BIG SEM Accounts consisting of high number of keyword base and large amount of daily spending.
Utilize other critical features like time scheduling, geo targeting, bulk uploading etc.
Working on desktop tools like Adwords Editor, Adcenter Desktop etc.
Communicate with Offshore Account Representatives/Agents for discussing accounts related problems, opportunities, new features etc.
Experience of US Based customer environment
Excellent Communication/Presentation Skills
Good understanding of Quality Score, Ad Relevancy etc
Good MS-Excel Skills
Email id - hr@theholidayindia.com
Mobile Number - 011-41575401
Venue detail - HI Destination Management Pvt Ltd, 212 2nd floor
Okhla phase -3. new delhi delhi.
Name - Varsha