Job description :-
Deploying SEM best practices across accounts, campaigns, and devices Tracking, reporting and analyzing paid search campaigns
Utilizing analytics to make data-driven decisions, optimize program performance and improve spend effectiveness
Ensuring rapid testing and learning within the channel to promote incremental growth
Search Engine Marketing (cost per click/cpc), Display Media, Social Networks and leveraging Analytics.
Responsible for the management of the clients CPC campaigns. (Adwords, Bing, 2nd tier engines, vertical portals or channels, etc.)
Keyword research, developing ad copy, engine selection & budget allocation, landing page selection, CPC and bid management & overall account strategy.
Monitor advertising budget and increase ROI and conversion performance through recommendations of new strategies and ideas to test.
Report internally to the digital marketing head on performance, results and campaign challenges, along with new ideas.
Research new advertising channels or platforms to be considered. Optimize efforts through analysis of data and analytics intelligence.
Desired Skills and Experience:-
"Best Practices" knowledge of Search Engine Marketing tactics and guidelines preferred. Must have experience with Cost per Click advertising networks to include:
Google Adwords, MSN/Bing AdCenter, etc.
** Preference given to Google certified Partners
Ability to select keywords, write compelling ad copy and optimize campaigns to meet established ROI goals and conversion metrics.
Ritu Srivastava - Senior Executive (Talent Acquisition)
Phone: +91 8527865206/+91 124 6999904
Email: ritu@crossdoor.in
