Job Description for PPC Executive
Designation: PPC/Google Adwords Marketing Executive
Type: Full-time
Location: Aundh, Pune
Qualification: Any (Engineering background with Google Adwords certification
would be preferable)
Experience: Minimum 2 years
Responsibilities:
The role described herewith is for a PPC and Adwords
professional with a highly analytical mind and a data driven approach who can
strategize, manage and execute campaigns.
• Perform daily account management and of pay per click accounts on Google AdWords,
Yahoo, Bing and other search platforms
• Developing strategies to improve various metrics and ROI. Assist in the maintenance
and monitoring of keyword bids, account daily and monthly budget caps, impression
share, quality score and other important account metrics.
• Manage and maintain updates for large keyword lists.
• Create and manage bulk operations/automatic rules for bid adjustments to optimize
budget utilization
• Provide creative copy suggestions and graphical ad templates
• Assist in the management of Display network placement lists on AdWords and through
other contextual advertising platforms.
• Provide recommendations and execute strategies for keyword opportunities,
campaign structuring, targeting, display network, and other facets of paid search
• Support the generation of new paid search campaigns, ad groups, and accounts and
aid in the creation of new paid search marketing initiatives
• Generate weekly and monthly reporting for all major metrics, goals tracking, revenue
tracking, and other paid search initiatives
• Keep pace with search engine and PPC industry trends and developments
• Monitor and administer web analytics dashboards, reports and key reporting tools,
and point out key areas of importance in accordance goals
Desired Profile of Candidates:
• Passion for Search and internet marketing
• Outstanding ability to think creatively and analytically to identify and resolve problem
and develop innovative strategies to beat the competitors
• Ability to learn new industries and new business types quickly and can apply this
knowledge to search marketing initiatives
• Excellent analytical, organizational, project management and time management skills
• Candidates must be self-motivated and highly detail-oriented
Salary: As per Industry Standards
Work Schedule: 5 Days working, 9:00 AM to 6:00PM
About Us:
Pure Knowledge Solutions LLP
We are an ITES venture offering online proofreading and copyediting services through
our brand PaperTrue (www.papertrue.com).
Pure Knowledge Solutions LLP is the brain
child of an IIT Bombay alumnus and is backed by one of Pune’s largest advertising
agencies.
Contact:
Interested candidates can reach at +91-9922438507 or hiring@papertrue.com
