Kindly find
the attached Job Description for Sr. Profile in PPC Team. We define this
profile as Team Lead- PPC./PPC Executive/PPC Head -
Openings 3
aditi@dicestaffing.com
contact no:-9811143329
This job description sets out the scope of the role of Team Lead - PPC at Noida sector 63 ., together with the main duties of the post at the date when it was completed. It does not include or define all tasks which the post holder may be expected to carry out. Duties may vary from time to time without changing the nature of the post or the level of responsibility. The post holder may also be required to carry out any other duties as required by their line manager.
1. Reporting to -
Head of Paid Media Marketing / Director of the Company
2. Scope of Role -
To devise and implement PPC strategies across a number of assigned client accounts and manage the campaigns in accordance with the strategies. You will be responsible for the day to day running and management of these accounts, carrying out technical changes, analyzing and
Drawing insight from third party analytics data, implementing and innovative management techniques to maximize campaign performance. Specifically responsible for assisting in significant results and delivering best practice management techniques across each assigned client campaign.
3. Main responsibilities
Campaigns strategy
* To work closely with your line manager to ensure that all client accounts managed by you have a robust commercial strategy in place, together with specific performance targets and
objectives tailored to meet or exceed the business and commercial expectations of the client and of ROI Mantra.
* To develop a strong understanding of the products, competition, industry, marketing goals and objectives of each of your clients.
* To devise, implement and run innovative campaigns across your client accounts in line with the clients goals and objectives.
* To manage budgets in line with strategy and ensure that monthly spend is on target
* To measure the effectiveness of the campaigns across your assigned client accounts. To achieve increases across these campaigns in traffic and conversions and to ensure delivery against all other key performance indicators agreed with the Commercial Strategy team and the client.
* To use a variety of proprietorial and third party tools to compile and draw insight from both Company -specific, sector - specific and generic industry data, in order to better understand
user trends and behavior and add context to the performance of each account.
* To produce monthly reports for clients containing a robust description of monthly activity, suitable advice and recommendations and a clear summary of performance against the key
performance indicators and metrics agreed with the client
* To work closely with the account management team to ensure that each client's account manager is kept up - to speed with progress and results so that all clients receive top quality,
professional customer service from both you and from the client's account manager
* To strive for excellence across your work for ROI clients Analytical and technical
* To devise and follow paid media strategies for clients
* To optimize client accounts for maximum performance using a variety of PPC practices
* To assist sales with proposals and meeting preparation
* To carry out /contribute to detailed consultancies/audits for assigned new customers as Required
* To carry out regular maintenance for a number of assigned ongoing client accounts, ensuring the efficient day to day management of these campaigns
Key skills and experience
* Highly numerate with great business acumen
* Experienced in managing client budgets and get the best ROI out of it.
* Literate with the ability to produce top quality written reports
* 5-6 years of experience of PPC management, preferably in an agency environment
*Extensive knowledge of paid search methodologies and techniques for managing search Campaigns on Bing/Yahoo and Google
*An understanding of HTML, CSS and web standards and their potential impact on PPC Performance
* Analytical, with the ability to interpret information, news, data and research quickly - And distil the most important/relevant information for intelligent strategic development
* Expert knowledge of Google Analytics and other major third party analytics platforms
.
Key behaviors
* Self - starter with a positive outlook
* Analytical and inquisitive, with excellent attention to detail
*Passionate about biddable media , with a general thirst for digital knowledge and a significant Interest in new platforms and channels
*Proactive and highly organized, with strong time management and planning skills
* Able to meet tight deadlines and remain calm under pressure
* Good at absorbing large amounts of information, with a general hunger for learning
*Credible, confident and articulate, with good communication and presentation skills
* Innovative and creative, with a concise, precise and effective approach to problem solving
Aditi
9811143329
Openings 3
aditi@dicestaffing.com
contact no:-9811143329
This job description sets out the scope of the role of Team Lead - PPC at Noida sector 63 ., together with the main duties of the post at the date when it was completed. It does not include or define all tasks which the post holder may be expected to carry out. Duties may vary from time to time without changing the nature of the post or the level of responsibility. The post holder may also be required to carry out any other duties as required by their line manager.
1. Reporting to -
Head of Paid Media Marketing / Director of the Company
2. Scope of Role -
To devise and implement PPC strategies across a number of assigned client accounts and manage the campaigns in accordance with the strategies. You will be responsible for the day to day running and management of these accounts, carrying out technical changes, analyzing and
Drawing insight from third party analytics data, implementing and innovative management techniques to maximize campaign performance. Specifically responsible for assisting in significant results and delivering best practice management techniques across each assigned client campaign.
3. Main responsibilities
Campaigns strategy
* To work closely with your line manager to ensure that all client accounts managed by you have a robust commercial strategy in place, together with specific performance targets and
objectives tailored to meet or exceed the business and commercial expectations of the client and of ROI Mantra.
* To develop a strong understanding of the products, competition, industry, marketing goals and objectives of each of your clients.
* To devise, implement and run innovative campaigns across your client accounts in line with the clients goals and objectives.
* To manage budgets in line with strategy and ensure that monthly spend is on target
* To measure the effectiveness of the campaigns across your assigned client accounts. To achieve increases across these campaigns in traffic and conversions and to ensure delivery against all other key performance indicators agreed with the Commercial Strategy team and the client.
* To use a variety of proprietorial and third party tools to compile and draw insight from both Company -specific, sector - specific and generic industry data, in order to better understand
user trends and behavior and add context to the performance of each account.
* To produce monthly reports for clients containing a robust description of monthly activity, suitable advice and recommendations and a clear summary of performance against the key
performance indicators and metrics agreed with the client
* To work closely with the account management team to ensure that each client's account manager is kept up - to speed with progress and results so that all clients receive top quality,
professional customer service from both you and from the client's account manager
* To strive for excellence across your work for ROI clients Analytical and technical
* To devise and follow paid media strategies for clients
* To optimize client accounts for maximum performance using a variety of PPC practices
* To assist sales with proposals and meeting preparation
* To carry out /contribute to detailed consultancies/audits for assigned new customers as Required
* To carry out regular maintenance for a number of assigned ongoing client accounts, ensuring the efficient day to day management of these campaigns
Key skills and experience
* Highly numerate with great business acumen
* Experienced in managing client budgets and get the best ROI out of it.
* Literate with the ability to produce top quality written reports
* 5-6 years of experience of PPC management, preferably in an agency environment
*Extensive knowledge of paid search methodologies and techniques for managing search Campaigns on Bing/Yahoo and Google
*An understanding of HTML, CSS and web standards and their potential impact on PPC Performance
* Analytical, with the ability to interpret information, news, data and research quickly - And distil the most important/relevant information for intelligent strategic development
* Expert knowledge of Google Analytics and other major third party analytics platforms
.
Key behaviors
* Self - starter with a positive outlook
* Analytical and inquisitive, with excellent attention to detail
*Passionate about biddable media , with a general thirst for digital knowledge and a significant Interest in new platforms and channels
*Proactive and highly organized, with strong time management and planning skills
* Able to meet tight deadlines and remain calm under pressure
* Good at absorbing large amounts of information, with a general hunger for learning
*Credible, confident and articulate, with good communication and presentation skills
* Innovative and creative, with a concise, precise and effective approach to problem solving
Aditi
9811143329
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