Job Opportunity - Marketing Content Specialist (Source: Monster)

urgent opening with one of our esteemed clients.

About Company :

is one of India's leading business schools founded by Padma Shri Dr. Bala V. Balachandran, who is the J. L. Kellogg Distinguished Professor Emeritus at Kellogg Business School, USA. Led by exceptional academic faculty, steered by an outstanding advisory council chaired by ShriRatan Tata and buoyed by its numerous international collaborations, Great Lakes has, within a short span of ten years emerged as a top-ranked business school, ranked among the top 10 by Business India, Business Today and Outlook magazines.
Location : Gurgaon / Delhi-NCR
Job Title: Marketing Content Specialist

Key Responsibilities

The marketing team at Great Lakes consists of high quality professionals with MBAs from leading business schools and handles the entire marketing for a portfolio of high quality full time, executive and custom programs. The team has played a key role in Great Lakes emerging as a top business school in India within a short span of time. As a Marketing Content Specialist, you will responsible for the following:  Develop creative marketing and engagement strategies to communicate the Great Lakes experience and value proposition for different stakeholders  Engage stakeholders with relevant content across website, emailers, social media and affiliate channels.  Execute online/ offline Marketing Campaigns for Great Lakes Programs.  Coordinate with online/offline media channels, Web, SEO and design agencies.  Analyze and Optimize marketing strategies leveraging marketing analytics.  Research, identify and implement new online/ offline traffic acquisition opportunities.  Leverage social media for engaging internal and external stakeholders

Qualifications, Experience and Competency requirements

Should have demonstrated capability for communicating creatively and effectively  Experience in developing marketing collaterals and engagement content  Experience/familiarity in developing emailer & banner campaigns  Demonstrated ability to meet targets with a keen eye on planning and execution  Strong inter-personal skills, enthusiasm and positive attitude  Should be self-driven and well organized  Bachelor’s degree from a reputed school/university; Masters/ MBA would be an added advantage but not necessary

Interested candidates can reply at neetu.rajput@irekruit.in

Thanks &Regards
Neetu
7042190811